Huge exit price paid, some IPOs (few IPOs), a crack, a deficit of business models that make money. Is there any reason to go to internet except the dream of Eldorado? Is internet real?
I looked at a video on www.bnet.com this morning (http://www.bnet.com/2422-13721_23-175943.html) and once again, a very clever guy was explaining how successful his (internet) company is going with more than 1 million daily uploads.
Congratulation. I didn’t manage to have 1% of this traffic. But at the end, we are in the same situation, this guy and I (I should say ‘my company’). We are not making money…
Look at the clever guys and see where they are going. MEDIA AGENCY. Being an intermediary has always been the good job: being in the middle. No risk, nearly no responsibility. Big money.
The last example I reckon is Richard Rosenblatt’s one (Sold iMall to Excite@Home for $565 million in 1999 and Myspace for a bit more this year). Two successful exits in Internet and what does he do? A Media agency (at leats, it’s what I understood – if you understand better than me, let me know). See www.demandmedia.com. Rosenblatt is surely one of those who understand the potential of UGC (users’ generated content websites). Just wonder what demandmedia will be.
To me, the immediate future of UGC is online brand communities. Articles on Brand communities are blowing this last time after a long blank since 2001 reference article. For sure, brands should go to this direction. Reasons are multiple even if no real model exists yet. Maybe we will the first. I’ll try to put online our presentation on Brand communities later on.
I have the feeling that I am far from what I wanted to write. This is the magic of Blogs.
Next time, Brand communities and sysiphus.
