More and more often, I have the feeling that Internet makes us idiot.
I will not loose so much time defining the term „Idiot“ and will consider that all of us has his own (fully personal) definition of what is an idiot. I will also take into account that my neighbour is an idiot and accept the fact that he believes (and may be right as well) that the idiot, it is me.
The new internet revolution is not so much technologic but directional.
This is what “old” media (News papers, tv, radio …) players have problem to understand.
- Today, we do not consider what is written by a journalist or a president as more important (or true) than what is written by an unknown writer in front of his computer. Mac’s claim “for the rest of us” could fit perfectlyInternet is for the rest of us who may have an opinion but didn’t have the possibility to speak in front of a micro.
- Programming and launching an internet site is inexpensive (at least the second site as for the first one, you pay what you are told to pay …). Access to technology is no more a barrier. The real barrier is the access to traffic.
I was in contact with a world wide frog speaking Media Company and was amazed to see the psychological problems they have to choose a strategy, a product, a positioning…
I can only compare this to a woman having to choose a dress for an evening party where the dressing style wouldn’t be written on the invitation card.
Internet and media in general are not intellectual. Those who succeeded are those who tried. There are no guru or magic rules. You try, and you make it better, and better, and better …
Look at Murdoch and so many others who started in their garage.
And if you already have traffic? You can only win. You try, you win; You try, you win.
Once you have traffic, you plug-in new products and you win.
A product is not so successful? You unplug.
Internet sites that are purchased usually loose their traffic not because the purchasers try to make money from the site, but because they stop the traffic progression in refusing new plug-ins or applications.
As I have failed myself in accessing to traffic I know what small (innovative) websites dream of, I can only look sadly at this new nonsense where big media fails to purchase new successful internet sites (who is fool enough to sell cheap something that works and is promising?) and small websites dream of traffic.
Big media internet site often look like dead end streets. What is the future of your traffic if you limit its access and its move?
There is no cost for them pluging-in other sites and negotiating media representation fees or options to buy a stake in this site in case of success.
Even in football teams, they are doing this kind of structure (if we can call this a structure). And sorry if I don’t consider football as an intellectual field.
You would say that I am frustrated? You may be right.
But try to prove me that I am wrong!
I am their idiot, and vice versa.
And, god saves the queen.
Posted by frankcisar 
